SubThreshold Training: Illustrations & Infographics
In 2017 I was asked to create a set of illustrations and infographics for SubThreshold, a Canadian company that specialises in solving canine separation anxiety. Having already created the company's brand, I was familiar with their target audience and company style. Working mainly with the brand palette, I developed a range of simple illustrations, many of which were based on the company's own mascot dog Percy.
The resulting infographics helped to convey some of the company's core advice in a friendly and consumable way. They proved very popular on social media, with 'separation anxiety myths' achieving over 750 shares and reaching almost 200,000 users on Facebook within the first few weeks.