Amlin Aguri - A new brand for a new sport

A range of digital and print design for this brand new Formula-E Racing team.

Formula E is a new motorsport where state-of-the-art electric cars race on street circuits in nine major cities around the world. With the first race taking place in Beijing in September 2014, broadcasting to a global audience via Fox Sports and ITV4 plus other regional networks to millions of people around the world I was involved at the outset, establishing this new brand with a range of digital, printed and social media design elements.

My work included:

  • Responsive website design & maintenance
  • Social media branding & graphical content
  • Event stand design (pull-up and multi-panel)
  • Printed collateral design (team business cards, media releases, press packs, postcards, stickers, badges etc, event invitations)
  • Screensaver animation & production
  • Merchandise packaging design
  • Photo retouching
  • Photography & video
  • Mobile and desktop wallpapers

Press coverage included The Daily Mail, The Sunday Times, The Times, City AM, The Guardian and BBC News, with the car's livery being voted best Formula E livery by Current E readers. The brand's social media following grew to over five and a half thousand in three months, exceeding the popularity of competitor teams such as Virgin Racing.